This item is brought to you by The Macallan
When winter is in full swing, there is nothing better than taking some time out. Time to enjoy the pleasant things in life. Light a fire, read a good book, enjoy the now. The moment becomes even better with a nice whisky in your hand, pure or on the rocks. Picture perfect. But just as you can develop the art of tasting with wine, an equally interesting universe of flavours and aromas opens up with whisky. Together with the leading Scottish single malt whisky brand The Macallan, we would like to take you into this story. A story of craftsmanship, artisanship and the search for the best wooden casks for the best end product.
The story of The Macallan takes us back to Scotland near the Spey River. It was here that Alexander Reid in 1824 founded The Macallan Distillery. It will later prove to be good land, for the name The Macallan comes from the sinuation between Magh, meaning fertile ground, and ‘Ellan‘, after the monk St Fillan. This church stood for centuries on the site of what was later to become The Macallan Distillery. Since time immemorial the surplus barley was distilled into whisky here by the River Spey. A tradition that would prove to be of golden value.
Look at the world
An equally daring and brilliant move by The Macallan was to set their sights on the world. For example, they pride themselves on selecting only the finest woods for maturing their single malt whisky. The Master Wood Maker himself chooses the trees from which oak sherry casks will be made in which the whisky will later mature. This process takes 6 years before the barrels are filled with whisky. Because of this intensive process, these barrels also cost 5 times more. But if you know that 80 percent of the taste of whiskey comes from the right choice of wooden barrels, then you quickly understand the importance of the right barrel.
The final cut
But of course it all starts with what will end up on the barrel. And it goes without saying that at The Macallan, they are extremely selective here too. Only 16 percent of the distillate is good enough as a basis for the whisky. They call it ‘the finest cut’. It is this distillate that will later provide the full and pleasant character of the whisky. To arrive at this extremely refined distillate, The Macallan use very peculiar copper stills. Not only does the shape look different, but they use almost the smallest of all the distilleries along the Spey River. That would ensure the spirit has more contact with the copper, giving it its rich flavour.
The natural colour of whisky
The distillate becomes whisky after a careful maturation in American or European oak barrels. It is from this sophisticated ageing process that the whisky will derive not only its flavour but also its colour. With The Macallan whisky, the colour of the whisky is only the result of a natural process through contact of the whisky with the barrel. The Master Whisky Maker ensures with his knowledge that there is consistency between the different bottles that are finally made of a whisky.
Unique reader competition
Now that we have all been given a small introduction to the wonderful world of whisky, we are naturally ‘triggered’ to discover more.
This is why Puredeluxe and The Macallan are giving you the chance to win a unique The Macallan single malt whisky experience!
What can you win:
We are giving away a unique The Macallan experience for 4×2 people consisting of an exclusive tasting, matching dinner and overnight stay with breakfast.
Decor of this unique and luxurious experience is the beautiful setting of La Terrasse du Zoute in Knokke-Heist (https://www.laterrasseduzoute.be/home/)
You will be immersed in the magical world of single malt whisky and The Macallan under the professional guidance of Carl Van Droogenbroeck (winner World Class Belgium 2013 and WSET trainer).
After this introduction to the single malt whisky world and the various The Macallan expressions, guests are expected for an exclusive dinner at La Terrasse du Zoute. No doubt there will be some remarkable whisky pairings on the menu.
You will then spend the night at the beautiful L’Hôtel Lugano (https://www.hotellugano.be/hospitality-runs-in-our-dna/) including breakfast.
How the contest works:
The contest will only take place on Puredeluxe’s Instagram page: www.instagram.com/puredeluxe.eu
1/ Follow the Instagram accounts @the_macallan, @puredeluxe.be and @laterrasseduzoute
2/ Tag 1 person you want to win this prize with
3/ Tell in the Instagram post below in the comments why you want to win this prize
4/ Get extra chances by sharing this post in your Instagram story and tagging @the_macallan, @puredeluxe.be and @laterasseduzoute
.When does this contest run:
The competition runs from Thursday 17 December to Sunday 27 December 00.00.2020.
How are the winners announced:
Winners will be announced on the Puredeluxe.be Instagram channel both in the post of the competition in question and in the story.
Winners will be contacted personally.
Winners of the contest will be announced on Monday, 28 December 2020
Emportant information about the contest:
The competition runs only in Belgium and is only open to Belgian residents.
The contest is only open to people over 21 years old.
The contest is not open to CCEP or Puredeluxe staff.
The organisation of The Macallan Tasting experience will take place on a date to be determined (will take place on a weekday from Monday to Thursday) in consultation with all winners, brand ambassador Carl Van Droogenbroeck and Hotel Lugano and when permitted by the government in accordance with the applicable corona measures.
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