International fashion giant UNIQLO today announced a high-profile collaboration with modern art icons in the form of a new UT collection. The collection, which brings together the artistic worlds of Andy Warhol and KAWS, will be available in UNIQLO stores and online worldwide starting August 22.
This special release, paired with the KAWS + Warhol exhibition currently on view at the Andy Warhol Museum in the U.S., offers fans and fashion-conscious shoppers the unique opportunity to wear the art of these cultural heavyweights. The partnership highlights the influential art of Warhol and KAWS, fusing the iconic imagery and colorful designs of both artists.
exclusive items and art book release
The KAWS + Warhol UT collection includes a wide range of garments and accessories, from T-shirts and sweatshirts to coach jackets and socks. Children can also enjoy custom designs featuring popular characters and prints. A special feature of this collection is its exclusivity; some items are only available at the stores hosting the exhibition, which increases the collectible content.
Prior to its worldwide release by Phaidon Press, UNIQLO will also release an accompanying art book. This book features the artworks of KAWS and Warhol side by side and includes interviews, essays and rare images from the exhibition. Customers who purchase the book will receive a limited edition shoulder bag as a gift, as well as a chance to win an autographed edition through a special social media campaign by UNIQLO.
Brian Donnelly, known professionally as KAWS, shared his excitement about the collaboration, “It is an honor to present my work alongside that of Andy Warhol, whose visionary art continues to inspire. This collection and exhibition reflect the symbiotic relationship between our art.”
The collaboration between UNIQLO, the Andy Warhol Foundation for the Visual Arts and KAWS is an example of how contemporary art and fashion can merge, making both more accessible to a wider audience. UNIQLO continues to find innovative ways to integrate art and culture into the everyday lives of people around the world.
Prices and availability
Prices for the collection range from $3.90 for socks to $69.90 for a coach jacket, with the art book priced at $59.90. The collection will be available in all UNIQLO stores and online, providing easy access for both local and international customers.
With this new launch, UNIQLO takes a step further in blending fashion with art, offering a unique cultural experience that continues to innovate the fashion industry. Fans of both KAWS and Warhol, as well as fashion and art lovers in general, will undoubtedly appreciate the global impact of this collection.