The Antwerp Design Week (ADW), which took place from June 2 to 7, 2024, marked its second edition as a crucial event for professionals in the design sector. What once began as a modest initiative under the name ‘Deco Valley’ has now become a prestigious platform that brings together Belgian design brands to present their latest creations and visions. In this series of articles, we highlight some of the notable participants at ADW24. Today we turn our spotlight on the XLBoom brand.
XLBoom: Innovative home accessories with a sleek design
XLBoom, founded by Geert-Jan Van Cauwelaert and Ann De Cock in 1997, is a brand known for its stylish and functional home accessories. The brand grew out of the XL company, in which Geert-Jan and Ann sold XL iconic objects. From this base, the company evolved into other products such as high quality picture frames and launched the iconic “Ball Chair” in collaboration with designer Finn Stone.
At ADW24, XLBoom presented their extensive collection, which strikes the perfect balance between innovation and elegance. From minimalist side tables to functional storage solutions, each piece is designed with attention to detail and craftsmanship. Geert-Jan’s and Ann’s vision of combining high-quality materials with sleek designs is evident in this collection. XLBoom strives to create products that are not only practical, but also add emotion and experience to the interior.
The duo Geert-Jan and Ann still adhere to their original vision: making and marketing quality interior objects. For this they work with quality partners, such as in Thailand where the glass is mouth-blown. This commitment to quality and cooperation also resulted in successful partnerships with leading designers. A recent example is the collaboration with Frederik Delbart, former Belgian Designer of the Year, who designed the Diabolo collection for them. This collaboration and XLBoom’s other innovative projects were discussed in an earlier PureDeluxe article that you can read here: https://puredeluxe.be/delbart-diablo-xlboom/
XLBoom is also targeting the hospitality market with their sleek, durable and functional design. The Rondo collection is a great example of this, which includes ice buckets, trays and tray tables. These products are designed to be both aesthetically pleasing and highly functional, perfect for use in hotels, restaurants and other hospitality venues.
Even more Design inspiration
Antwerp Design Week provides a unique platform for design brands such as XLBoom to showcase their creativity and craftsmanship. The impressive presentations and inspiring lectures make this event an essential part of the design calendar. Keep following us for more insights and highlights from other participating brands in this series of articles. In our next article, we turn our attention to Roolf’s design poufs and Belgium’s top design brand for parasols Umbrosa, among others. Don’t miss out!
More information about Antwerp Design Week can be found here: https://www.adw.life/
More information about XLBoom can be found here: https://www.xlboom.com/en/
